BRAND EXPERIENCES TAILORED FOR GENERATION Z
Why Target Gen Z?
of the Global Population
Gen Z makes up 32% of the world’s population in 2024, the largest generational group.
Spending Power
With direct spending power of $143 billion and influence over an additional $600 billion in family spending, Gen Z is a key economic force. (Source: Barkley)
Growth
Gen Z’s spending power is set to double as they enter the workforce, presenting brands with a valuable long-term opportunity.
Digital Engagement
97% of Gen Z turn to social media as their primary shopping inspiration. (Source: Business Insider)
Focus on Sustainability
73% of Gen Z are willing to pay more for sustainable products. (Source: First Insight)

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